Toosen’s IP65 Outdoor Circular LED Solutions

In the world of high-traffic retail, capturing a customer’s attention in seconds is the difference between a walk-by and a walk-in. Toosen Optoelectronics has engineered the Circular LED Display—a 360-degree powerhouse that blends artistic flair with rugged industrial performance.

Built with an IP65-rated protective bottom shell and front mask, these displays thrive in harsh outdoor environments, ensuring your brand stays vibrant regardless of the weather.

Why Circular Displays Dominate the Retail Space

Unlike traditional rectangular screens that limit your message to a single plane, Toosen’s circular designs unlock a multi-dimensional marketing strategy:

Zero Blind Spots: The 360° structure allows customers to view your content from any angle. By eliminating the "visual dead zones" of flat screens, you significantly increase the reach of every advertisement.

A Magnet for Foot Traffic: Placed in a storefront or atrium, the circular form acts as a high-impact "visual anchor." It naturally draws the eye, making it the perfect tool for showcasing luxury brand logos, new product launches, or flash sales.

Dynamic Flexibility & Interactivity: Forget static, wasteful print materials. Our circular screens support real-time video and image switching. Furthermore, you can integrate AR cameras or touch sensors, allowing customers to rotate a 3D product image or interact with your brand via simple gestures.

Safety & Space Optimization: The rounded edges are not just aesthetic; they are practical. The absence of sharp corners makes these displays ideal for family-oriented spaces, such as toy stores or mother-and-baby boutiques.

Professional Implementation: Choosing the Right Setup

To maximize your investment, Toosen recommends following these strategic guidelines:

1. Scaling to Your Space

Boutique Settings (<50㎡): We suggest a diameter of ≤80cm to maintain a clean, high-end feel without overwhelming the customer.

Large Malls & Flagships: Consider a "Solar System" configuration—a large 1.5m to 3m primary screen surrounded by a matrix of smaller circular units.

2. Selecting the Perfect Pixel Pitch

Close-Range Zones (Checkouts/Counters): Use P1.5 to P2.5 to ensure a smooth, crisp image even when viewers are standing just 2 meters away.

Mid-to-Long Distance (Atriums/High Ceilings): Choose P3 to P4 to strike the perfect balance between cost-efficiency and visual clarity.

3. Safety and Design Precision

Safety remains our top priority. If you choose a hanging installation, our engineers conduct rigorous weight-bearing calculations (noting the 15-25kg/㎡ weight). For ground-standing units, we provide anti-tip brackets to protect crowds in high-traffic zones. Regarding content, we advise against scrolling text; instead, focus on "center-out" motion graphics and 360° product rotations that complement the circular geometry.

The Future: Floating Discs and Beyond

Starting in 2024, Toosen has begun merging circular forms with transparent and flexible technologies. The result? "Floating Circular Displays"—magical, semi-transparent installations that appear to hover in mid-air. We recommend retail owners pilot these innovations at high-traffic touchpoints like entrances and island counters to stay ahead of the curve.

FAQ

1. How does the IP65 rating protect my investment in extreme weather? The IP65 rating means the unit is completely dust-tight and protected against water jets from any direction. Because we use a dual-layer protection system (a specialized bottom shell and a protective face mask), the internal electronics remain dry and cool even during heavy rain or humid summers.

2. Can I sync multiple circular displays to play the same content simultaneously? Yes. Using our unified control system, you can synchronize a whole "cluster" of circular screens. As a result, you can create a choreographed visual dance across your entire store, ensuring a cohesive and immersive brand message.

3. Is it difficult to create content for a round screen? Not at all. While the shape is unique, our software allows you to map standard video files to the circular area easily. Moreover, we provide design templates that help your creative team optimize their layouts so that the most important information always sits perfectly within the "sweet spot" of the circle.